ISTM #21: AWE From Irrational Exuberance to Clean & Sober

AWE

I recently attended the 10th annual Augmented World Expo (AWE) at the Santa Clara Convention Center in Silicon Valley. With 7,000 attendees— up almost 25 percent from last year— over 350 speakers and 250 booth exhibits, it was by far the biggest event ever for the Immersive Technology community.

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ISTM #20 Zucked: When Algorithms Replace Ethics



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I am about halfway through Zucked: Waking Up to the Facebook Catastrophe by Roger McNamee. I am only halfway through because I am reading more slowly and carefully than I usually read. This is partly because almost every page causes me to stop and think about the deteriorating relationship between people and technology and the self-evident truth of this broadside against the most powerful company in history is painful for me to accept.

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About ItSeemstoMe

ItSeemstoMe is my personal blog and newsletter. It is for business decision makers and is about disruptive technologies. I mostly cover Immersive Technologies such as AR and non-gaming VR as well as AI-powered products such as autonomous cars, robots, chatbots, drones and wearable tech. I am always looking for a good story and if you have one, we should talk.

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ISTM #15: Will Exit VR Become the Netflix of VR?

I met Exit VR co-founder Ilya Druzhnikov on an extremely rainy night at a tech event in Pacifica. We were two of only three people who showed up, so it gave us time to talk. I learned that he and Yoni Koenig, his business partner, had devised a rare business model that promises to be lucrative and sustainable.

In 2016, at a time when both the tech and entertainment communities were going bonkers over the near-term promise of VR and AR, Ilya and Yoni decided to run a field test. They took a battered old van and converted it into a mobile VR lab. Equipped with state-of-the-industry VR gear, they would park it where people gathered in the many diverse neighborhoods of San Francisco. They would vary the price for viewing as well as the time per visit and the apps that were shown.

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