How transparent are you willing to be?
Naked Conversations is a powerful exploration of how and why businesses had better be blogging.
According to experts Robert Scoble and me, blogs offer businesses something that has long been lacking in their communication with customers – meaningful dialogue.
Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.
Available as a hardcover book or on Kindle, Naked Conversations is exclusively at Amazon.
GRACIOUS OPINIONS OF OUR EARLY WORK
A manifesto for transparency and truthfulness that has stood the test of time quite well. It’s been seven and a half years since Naked Conversations was first published, but it remains persuasive and relevant.
The state of the blogosphere is not what it was then, the tools are not the same, and some of the future trends Israel and Scoble predicted did not happen, although to be honest they did stress that it is impossible to predict the future. However, the case studies remain relevant, and even more importantly, much of the book is basically a manifesto on what they considered blogging and blogosphere should be like: transparent, open, and truthful. This vision and their arguments in favor of it remain as relevant today as they were in 2006.
August 2, 2013, Amazon Reviewer
ABOUT THE AUTHORS
In 2006, co-authors Robert Scoble and I wrote this book, Naked Conversations, which persuaded businesses to embrace blogging and predicting the embrace of social technologies.
Naked Conversations is the first book in my trilogy of modern marketing and customer methods that Scoble and I devote our working lives to. Lethal Generosity and Age of Context also examine the role of technology for retail and other public-facing businesses and the trio will prove excellent additions to your library.
READ IT YOUR WAY
From the creators of leading tech journalists Robert Scoble and I comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations.
According to Scoble and I, blogs offer businesses something that has long been lacking in their communication with customers meaningful dialogue. Devoid of corporate speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. Featuring a foreword by Tom Peters, this is a resource you and your business can’t do without.
Scoble and I use more than 50 case studies to explain why blogging is an efficient and credible method of business communication. You’ll find yourself excited about the possibilities blogs present after reading just a few pages.
Discover how prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition – you can launch an effective blogging strategy and the reasons why you should. Do you dare to expose yourself? Buy it in hardcover or digital version and go further ever dared!