Lethal Generosity - shelisrael.com

Lethal Generosity is the concept that by treating your customers with kindness and giving them highly personalized experience, companies will absolutely screw competitive efforts to hijack them.

It is the sequel to Age of Context, my 2013 book with Robert Scoble. While that book essential examined and reported on the convergence of technology forces, this new book examines the convergence of that technology with the first generation of digital natives.

Instead of just looking at technology, this book is filled with anecdotes and analysis of how businesses are succeeding by rapidly adopting the new technologies at a very rapid rate.

Available as a paperback, for Kindle or as an audio book, Lethal Generosity is available at Amazon.




Foreword: Is Your Business Ready?

  1. Skrillex on YouTube

Introduction: Power Shift

  1. Age of Context on Amazon
  2. Robert Scoble on Facebook
  3. Brian Solis Website
  4. X: The Experience When Business Meets Design on Amazon

Chapter 1: Lose to Gain

  1. Robert Scoble on Facebook
  2. Twitterville on Amazon
  3. Joseph Thornley on Facebook
  4. Hap Klopp on Facebook
  5. The North Face Website
  6. Paul Mabray on Facebook
  7. Les Schwab Tire Warranty
  8. Douglas Karr on Facebook
  9. Ray Skillman Ford on the Web
  10. Lockhart Cadillac of Greenwood on Facebook
  11. Karma Envelopes by Dr. Kelly Flanagan
  12. Mountain Sun Pubs on the Web

Chapter 2: Why Millennials Matter

  1. Millennials expect everything to be available on demand.
  2. The ME ME ME Generation – TIME
  3. Sailthru on the Web
  4. Dave Donohue on Facebook
  5. Unified Social on the Web
  6. Second language via Wikipedia
  7. Millennials Study Captures Snapshot of Young America
  8. Anne-Marie Fowler on Facebook

Chapter 3: Keiretsu Networks

  1. Blake Mycoskie’s bio on TOMS
  2. The Amazing Race on CBS
  3. Espadrille on Wikipedia
  4. Daniel Pink Website
  5. Drive: The Surprising Truth About What Motivates Us on Google Books
  6. Warby Parker on the Web
  7. Ido Leffler on LinkedIn
  8. United Nations Foundation on the Web
  9. The Yes To Blog
  10. The 5 Stages of Loss and Grief
  11. Target Grants
  12. Yobbi on the Web
  13. Yoobi’s Story
  14. How Sparkseed Founder Mike Del Ponte Found His True Calling
  15. Brita Water Pitchers
  16. The Summit Series
  17. Summit Series: TED Meets Burning Man
  18. Jeff Rosenthal on Wikipedia
  19. Powder Mountain on Wikipedia
  20. Summit announces Powder Mountain village design plans
  21. Tony Hsieh on Wikipedia
  22. Amazon Buys Zappos; The Price is $928m., not $847m.
  23. 2 Checkout on the Web
  24. Get Well Soon Tumbr
  25. Summit Series Protects Vital Ocean Habitat with Bahamian MPA
  26. Elliott Bisnow brings other young entrepreneurs together in Summit Series

Chapter 4: Uberize Some Things

  1. About Jeremiah Owyang
  2. Crowd Companies on the Web
  3. Collaborative Economy Honeycomb 2.0
  4. Occupy San Francisco
  5. Airbnb versus hotels: Room for all, for now
  6. Airbnb Drops Homejoy From Cleaning Trial, Handybook Remains On In Three Test Markets
  7. Concur on the Web
  8. Concur & Airbnb: Bringing the Sharing Economy to Business Travelers
  9. Airbnb Co-Founders
  10. Innovative Getaround, Assurant Specialty Property Partnership Capitalizes on Popular ‘Sharing Economy’
  11. Getaround on the Web
  12. Near Me Helps Brands Join The Sharing Economy
  13. will.i.am Website
  14. Coca-Cola and Will.i.am’s 3D printer uses recycled bottles as filament
  15. Barclaycard Ring Community
  16. Public – Supply on the Web
  17. Public Supply Takes Philanthropy Back to School
  18. Esty on the Web
  19. Me to We on the Web
  20. Mama Masai on the Web
  21. G-Star Raw at Nordstorm
  22. Bionic Yarn

Chapter 5: Location, Location

  1. Findery
  2. Esri
  3. Aisle 411
  4. Daniel Almog on LinkedIn
  5. Musketeer
  6. Jason Wolf on LinkedIn
  7. Hamas official: we were behind the kidnapping of three Israeli teenagers
  8. Cellphone data spying: It’s not just the NSA
  9. Amazon Prime Air
  10. Burrito Bomber — truly the world’s first airborne Mexican food delivery system.

Chapter 6: Beaconing Customers

  1. Retail Sales Worldwide Will Top $22 Trillion This Year
  2. Retail stores become shipping hubs to battle Amazon
  3. Online Vs. In-Store Shopping Trends: What Drives Consumer Choice
  4. BEACONS: What They Are, How They Work, And Why Apple’s iBeacon Technology Is Ahead Of The Pack
  5. Green Street Advisors
  6. Struggling malls to fall further behind in 2015- outlook
  7. Adam Silverman’s bio
  8. Forrester Research
  9. Shopkick
  10. Smart shopping in Volusia, Flagler? There’s an app for that.
  11. Shopkick Press
  12. Shelfbucks Finalizes Agreement With GameStop for One of Retail Industry’s Largest Beacon Solution Deployments
  13. Regent Street Online
  14. Viv Craske on LinkedIn
  15. Live and Breathe
  16. Morrisons Online
  17. Mannequins use beacon technology to communicate with shoppers
  18. Met, Guggenheim museums test beacon technology to enhance exhibitions
  19. American Museum of Natural History
  20. SITA Global Services
  21. World’s largest airlines via Wikipedia
  22. American Airlines pilots BLE beacons in Dallas
  23. Gopi Sangha Bio
  24. Alertus Alert Beacon

Chapter 7: Beyond the Lighthouse

  1. NewAer on the Web
  2. Meet the Data Brains Behind the Rise of Facebook
  3. Mobile Context Aware Technology To Revolutionise App Economy, Driving 7.5bn Contextual Apps By 2019, Finds Juniper Research
  4. Startup Grind Hosted Ryan Montoya (Sacramento Kings)
  5. Drone footage of Kings arena construction progress
  6. Monty Hamilton on LinkedIn
  7. Near field communication on Wikipedia

Chapter 8: The Contactless Marketplace

  1. Downtown App
  2. Venmo
  3. TabbedOut
  4. MICROS Simphony
  5. Didier Godart
  6. How Secure Are Contactless Payments?
  7. Jason Oxman Bio
  8. Apple Pay
  9. Samsung closes Wallet to make way for Samsung Pay mobile payment service
  10. Apple Pay Will Hit Best Buy Stores in 2015
  11. Lending Club
  12. Brett King
  13. Sub-Saharan Africa biggest hotspot for mobile wallets
  14. Sub-Saharan Africa Is Mobile Money Hotspot, Global Findex Report Shows
  15. Nearly $1.7 Trillion Passed Through Kenyan Mobile Phones Last Year
  16. Frost & Sullivan
  17. Mobile Money Could Bring an End to Sub-Saharan Africa’s Financial Inclusion Troubles, Finds Frost & Sullivan
  18. Alipay
  19. Alibaba on CrunchBase
  20. WhatsApp
  21. Oculus Rift
  22. Bitcoin
  23. This Digital Wallet Could Finally Get You Into Bitcoin
  24. Bitcoin exchange CEO arrested for money laundering
  25. Bebo White
  26. Blockchain
  27. Blockchain Use Cases: Comprehensive Analysis & Startups Involved
  28. Stripe
  29. Braintree
  30. Aunkur Arya on CrunchBase

Chapter 9: Human-Centered Design

  1. Purple Cow by Seth Godin
  2. Don Norman: 3 ways good design make you happy on TED
  3. User Centered Design Don Norman on YouTube
  4. Apple’s Mac market share tops 5% with over 30% growth
  5. Mac Hits Market Share Milestone in U.S. (What Post-PC Era?)
  6. Mac and Chromebook sales erode Windows PCs’ retail share
  7. Andy Grignon on LinkedIn
  8. Siberia
  9. The Apple team behind the original iPhone recalls its stressful, terrifying development
  10. Bill Johnston on LinkedIn
  11. Structure3C
  12. Watch Video of the Google Glass Attack in San Francisco
  13. Google Glass Rolls Out Diane von Furstenberg Frames
  14. Intel Curie
  15. The PoloTech Shirt
  16. Global Apple iPhone sales from 3rd quarter 2007 to 4th quarter 2015 (in million units)
  17. Without Much Fanfare, Apple Has Sold Its 500 Millionth iPhone
  18. iPhone 6 sales boost Apple profits to stratospheric levels
  19. Worldwide Active Smartphone Users Forecast 2014 – 2018: More Than 2 Billion By 2016 [REPORT]

Chapter 10: The Road to Pinpoint

  1. R/GA Is No. 10 on Ad Age’s 2014 Agency A-List
  2. Madison Avenue’s 30-Second Spot Remover
  3. Will Turnage on LinkedIn
  4. The Game Before The Game : Film Presented by Beats by Dre
  5. Beats by Dre
  6. Lithium
  7. Jive
  8. Nike Women’s Training Club
  9. Houzz
  10. VisionCritical
  11. Tyler Douglas Bio
  12. Avianca Airlines case study via VisionCritical
  13. Apolosophy
  14. Barncancer Fonden
  15. The Great Escape | Bündner entführen Städter in die Berge – Graubünden Tourism
  16. John Laramie on LinkedIn
  17. ADstruc
  18. About Paul Mabray
  19. What Facebook Deals with Everyday: 2.7 Billion Likes, 300 Million Photos Uploaded and 500 Terabytes of Data
  20. W2O Group
  21. SHIFT Communications
  22. Christopher Penn Bio


Lethal Generosity is based on a single important premise: The kinder you are to your customers, the more it will screw your competitors.

This book is the sequel to Age of Context, my best-selling book with Robert Scoble. While the former book focused on the disruption of contextual technology, this new work reports on how that technology is changing customer experiences in retail environments. It is intended for business decision makers, particularly marketing and communications professionals.

While Age of Context reported on the people and companies pioneering disruptive mobile, social media, data, location and sensor technologies, Lethal Generosity tells you about the early business adopters who have taken these technologies into retal businesses as well as other public-facing enterprises such as airports and train stations, concert halls and stadiums.

It explains how these technologies are shifting influence away from sellers and toward customers who are now influencing each other more than most branding campaigns can do. It explains how customer experience now trumps brand trust when it comes to sales and explains why and how this can be good for businesses.

Lethal Generosity talks a lot about the importance of Millennials — the first generation of digital natives—as customers, employees and competitors and helps older decision makers understand why and how to embrace them on all fronts.

You’ll learn about the concept of Pinpoint Marketing, where technology can be used to personalize marketing to all customers on a global level at a cost that is far lower than traditional strategies and is far better received by customers and prospects. Order it today in the the version you want: as a paperback to carry, Kindle version to read on your devices, or listen to our audio version in the car, on the run or while working if you’re a multi-tasker.