Lethal Generosity is the concept that by treating your customers with kindness and giving them highly personalized experience, companies will absolutely screw competitive efforts to hijack them.
It is the sequel to Age of Context, my 2013 book with Robert Scoble. While that book essential examined and reported on the convergence of technology forces, this new book examines the convergence of that technology with the first generation of digital natives.
Instead of just looking at technology, this book is filled with anecdotes and analysis of how businesses are succeeding by rapidly adopting the new technologies at a very rapid rate.
Available as a paperback, for Kindle or as an audio book, Lethal Generosity is available at Amazon.
REVIEWERS LOVE THIS BOOK!
Lethal Generosity has opened my eyes! Smartphones may be the most disruptive technology since electricity. In Shel Israel’s new book, he provides an indispensable roadmap that any business can use to get the most out of mobile and social!
Co-founder, Elevation Partners
You’ll never reach millennials with the strategy you have now. They think differently. You’ve got to give to get now — that’s lethal generosity. Only a storyteller like Shel Israel could bring an idea like this to life so vividly.
With all of the disruption and advances online in the last 10 years, it’s tempting to think that the focus of Lethal Generosity is all about technology. But Israel makes it clear that Lethal Generosity is about a mindset that is customer-focused and gives companies the power to deliver cool experiences.
Principal, Scott Monty Strategies
What happens when you combine the sharing economy, explosive technology and a millennial mindset? A future that changes faster than we’ve ever experienced in the history of man! Shel Israel does a fantastic job of framing, illustrating and helping explain how new technologies and the Millennial generation are redefining brands, retail, and marketing. Once again, he has created a cutting-edge resource that should be on your must-read list!
New York Times Best-Selling Author
Shel Israel continues to be at the forefront of what is next for your business. The world around us has already changed dramatically but most businesses or people have yet to catch up with these changes! Lethal Generosity will take your business to the next level and demonstrate how technology will either help your business success or quicken its demise. It all starts with your Customer. If you want success for you or your business, you must read this book and focus your efforts in the right direction!
Author, @YourService (Wiley, 2012)
Not recommended to people allergic to change or those addicted to the Status Quo. If you have high blood pressure and thinking about a very different future makes you anxious, read ONLY under the supervision of your doctor.
If you’re in business, you must read Lethal Generosity. With his characteristic combination of research and insight, Shel Israel explains why the only way to survive in a world of disruptive change is to put customers before profits. He especially ‘gets’ Millennials, and explains clearly how to create experiences for these socially aware, connected people that will keep them coming back.
When it comes down to it, consumers have an influence over branding that cannot be discounted as a simple disruptive force. As Shel Israel points out, the balance of power has shifted to the customer as their voices become more voluminous; businesses must respond accordingly. Being generous with customers is the winning strategy.
TED Speaker, CEO and Best Selling Author of Shareology
An almost tactonic shift in how successful companies do business today is an equally simple one: they put their customers first, and they do good by them. And once their customers become their champions, the rest auto-magically starts to take care of itself. The stories Shel tells in this superb book will fascinate, alarm, and motivate you; and if they don’t, you shouldn’t be in business.
President & CEO at Shonali Burke Consulting
LINKS FROM THE BOOK
Foreword: Is Your Business Ready?
Introduction: Power Shift
- Age of Context on Amazon
- Robert Scoble on Facebook
- Brian Solis Website
- X: The Experience When Business Meets Design on Amazon
Chapter 1: Lose to Gain
- Robert Scoble on Facebook
- Twitterville on Amazon
- Joseph Thornley on Facebook
- Hap Klopp on Facebook
- The North Face Website
- Paul Mabray on Facebook
- Les Schwab Tire Warranty
- Douglas Karr on Facebook
- Ray Skillman Ford on the Web
- Lockhart Cadillac of Greenwood on Facebook
- Karma Envelopes by Dr. Kelly Flanagan
- Mountain Sun Pubs on the Web
Chapter 2: Why Millennials Matter
- Millennials expect everything to be available on demand.
- The ME ME ME Generation – TIME
- Sailthru on the Web
- Dave Donohue on Facebook
- Unified Social on the Web
- Second language via Wikipedia
- Millennials Study Captures Snapshot of Young America
- Anne-Marie Fowler on Facebook
Chapter 3: Keiretsu Networks
- Blake Mycoskie’s bio on TOMS
- The Amazing Race on CBS
- Espadrille on Wikipedia
- Daniel Pink Website
- Drive: The Surprising Truth About What Motivates Us on Google Books
- Warby Parker on the Web
- Ido Leffler on LinkedIn
- United Nations Foundation on the Web
- The Yes To Blog
- The 5 Stages of Loss and Grief
- Target Grants
- Yobbi on the Web
- Yoobi’s Story
- How Sparkseed Founder Mike Del Ponte Found His True Calling
- Brita Water Pitchers
- The Summit Series
- Summit Series: TED Meets Burning Man
- Jeff Rosenthal on Wikipedia
- Powder Mountain on Wikipedia
- Summit announces Powder Mountain village design plans
- Tony Hsieh on Wikipedia
- Amazon Buys Zappos; The Price is $928m., not $847m.
- 2 Checkout on the Web
- Get Well Soon Tumbr
- Summit Series Protects Vital Ocean Habitat with Bahamian MPA
- Elliott Bisnow brings other young entrepreneurs together in Summit Series
Chapter 4: Uberize Some Things
- About Jeremiah Owyang
- Crowd Companies on the Web
- Collaborative Economy Honeycomb 2.0
- Occupy San Francisco
- Airbnb versus hotels: Room for all, for now
- Airbnb Drops Homejoy From Cleaning Trial, Handybook Remains On In Three Test Markets
- Concur on the Web
- Concur & Airbnb: Bringing the Sharing Economy to Business Travelers
- Airbnb Co-Founders
- Innovative Getaround, Assurant Specialty Property Partnership Capitalizes on Popular ‘Sharing Economy’
- Getaround on the Web
- Near Me Helps Brands Join The Sharing Economy
- will.i.am Website
- Coca-Cola and Will.i.am’s 3D printer uses recycled bottles as filament
- Barclaycard Ring Community
- Public – Supply on the Web
- Public Supply Takes Philanthropy Back to School
- Esty on the Web
- Me to We on the Web
- Mama Masai on the Web
- G-Star Raw at Nordstorm
- Bionic Yarn
Chapter 5: Location, Location
Chapter 6: Beaconing Customers
- Retail Sales Worldwide Will Top $22 Trillion This Year
- Retail stores become shipping hubs to battle Amazon
- Online Vs. In-Store Shopping Trends: What Drives Consumer Choice
- BEACONS: What They Are, How They Work, And Why Apple’s iBeacon Technology Is Ahead Of The Pack
- Green Street Advisors
- Struggling malls to fall further behind in 2015- outlook
- Adam Silverman’s bio
- Forrester Research
- Smart shopping in Volusia, Flagler? There’s an app for that.
- Shopkick Press
- Shelfbucks Finalizes Agreement With GameStop for One of Retail Industry’s Largest Beacon Solution Deployments
- Regent Street Online
- Viv Craske on LinkedIn
- Live and Breathe
- Morrisons Online
- Mannequins use beacon technology to communicate with shoppers
- Met, Guggenheim museums test beacon technology to enhance exhibitions
- American Museum of Natural History
- SITA Global Services
- World’s largest airlines via Wikipedia
- American Airlines pilots BLE beacons in Dallas
- Gopi Sangha Bio
- Alertus Alert Beacon
Chapter 7: Beyond the Lighthouse
- NewAer on the Web
- Meet the Data Brains Behind the Rise of Facebook
- Mobile Context Aware Technology To Revolutionise App Economy, Driving 7.5bn Contextual Apps By 2019, Finds Juniper Research
- Startup Grind Hosted Ryan Montoya (Sacramento Kings)
- Drone footage of Kings arena construction progress
- Monty Hamilton on LinkedIn
- Near field communication on Wikipedia
Chapter 8: The Contactless Marketplace
- Downtown App
- MICROS Simphony
- Didier Godart
- How Secure Are Contactless Payments?
- Jason Oxman Bio
- Apple Pay
- Samsung closes Wallet to make way for Samsung Pay mobile payment service
- Apple Pay Will Hit Best Buy Stores in 2015
- Lending Club
- Brett King
- Sub-Saharan Africa biggest hotspot for mobile wallets
- Sub-Saharan Africa Is Mobile Money Hotspot, Global Findex Report Shows
- Nearly $1.7 Trillion Passed Through Kenyan Mobile Phones Last Year
- Frost & Sullivan
- Mobile Money Could Bring an End to Sub-Saharan Africa’s Financial Inclusion Troubles, Finds Frost & Sullivan
- Alibaba on CrunchBase
- Oculus Rift
- This Digital Wallet Could Finally Get You Into Bitcoin
- Bitcoin exchange CEO arrested for money laundering
- Bebo White
- Blockchain Use Cases: Comprehensive Analysis & Startups Involved
- Aunkur Arya on CrunchBase
Chapter 9: Human-Centered Design
- Purple Cow by Seth Godin
- Don Norman: 3 ways good design make you happy on TED
- User Centered Design Don Norman on YouTube
- Apple’s Mac market share tops 5% with over 30% growth
- Mac Hits Market Share Milestone in U.S. (What Post-PC Era?)
- Mac and Chromebook sales erode Windows PCs’ retail share
- Andy Grignon on LinkedIn
- The Apple team behind the original iPhone recalls its stressful, terrifying development
- Bill Johnston on LinkedIn
- Watch Video of the Google Glass Attack in San Francisco
- Google Glass Rolls Out Diane von Furstenberg Frames
- Intel Curie
- The PoloTech Shirt
- Global Apple iPhone sales from 3rd quarter 2007 to 4th quarter 2015 (in million units)
- Without Much Fanfare, Apple Has Sold Its 500 Millionth iPhone
- iPhone 6 sales boost Apple profits to stratospheric levels
- Worldwide Active Smartphone Users Forecast 2014 – 2018: More Than 2 Billion By 2016 [REPORT]
Chapter 10: The Road to Pinpoint
- R/GA Is No. 10 on Ad Age’s 2014 Agency A-List
- Madison Avenue’s 30-Second Spot Remover
- Will Turnage on LinkedIn
- The Game Before The Game : Film Presented by Beats by Dre
- Beats by Dre
- Nike Women’s Training Club
- Tyler Douglas Bio
- Avianca Airlines case study via VisionCritical
- Barncancer Fonden
- The Great Escape | Bündner entführen Städter in die Berge – Graubünden Tourism
- John Laramie on LinkedIn
- About Paul Mabray
- What Facebook Deals with Everyday: 2.7 Billion Likes, 300 Million Photos Uploaded and 500 Terabytes of Data
- W2O Group
- SHIFT Communications
- Christopher Penn Bio
READ OR LISTEN YOUR WAY
Lethal Generosity is based on a single important premise: The kinder you are to your customers, the more it will screw your competitors.
This book is the sequel to Age of Context, my best-selling book with Robert Scoble. While the former book focused on the disruption of contextual technology, this new work reports on how that technology is changing customer experiences in retail environments. It is intended for business decision makers, particularly marketing and communications professionals.
While Age of Context reported on the people and companies pioneering disruptive mobile, social media, data, location and sensor technologies, Lethal Generosity tells you about the early business adopters who have taken these technologies into retal businesses as well as other public-facing enterprises such as airports and train stations, concert halls and stadiums.
It explains how these technologies are shifting influence away from sellers and toward customers who are now influencing each other more than most branding campaigns can do. It explains how customer experience now trumps brand trust when it comes to sales and explains why and how this can be good for businesses.
Lethal Generosity talks a lot about the importance of Millennials — the first generation of digital natives—as customers, employees and competitors and helps older decision makers understand why and how to embrace them on all fronts.
You’ll learn about the concept of Pinpoint Marketing, where technology can be used to personalize marketing to all customers on a global level at a cost that is far lower than traditional strategies and is far better received by customers and prospects. Order it today in the the version you want: as a paperback to carry, Kindle version to read on your devices, or listen to our audio version in the car, on the run or while working if you’re a multi-tasker.