Age of Context - shelisrael.com

There is no doubt about it: Big Data is watching you. The time to lament the loss of privacy is over. Are you ready?


In 2006, Robert Scoble and I co-authored Naked Conversations, a book that persuaded businesses to embrace what we now call social media. Six years later we teamed up again to report that social media is but one of five converging forces that promise to change virtually every aspect of our lives. You know these other forces already: mobile, data, sensors and location-based technology. Combined with social media they form a new generation of personalized technology that knows us better than our closest friends.

Armed with that knowledge our personal devices can anticipate what we’ll need next and serve us better than a butler or an executive assistant. The resulting convergent superforce is so powerful that it is ushering in a era the authors call the Age of Context.

PRAISE FOR AGE OF CONTEXT

ABOUT THE AUTHORS

Robert Scoble and I have been friends for years. We’ve appeared in the media and on conference stages many times and both have a passion for how technology will change the world. Scoble is among the world’s best-known tech journalists and I help businesses tell their stories in engaging ways as a writer, consultant and presentation coach.

Together we have interviewed thousands of people and product inventors, tried on hundreds of tech gadgets and devices and will continue to bring people the best information we can glean from our in-the-trenches field study of what it’s like to be humans in the age of context.

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READ OR LISTEN YOUR WAY

The followup to Naked Conversations, Robert Scoble and I  learn that social media is but one of five converging forces that promise to change virtually every aspect of our lives. You know these other forces already: mobile, data, sensors and location-based technology.

Combined with social media, the impact on us is a new generation of personalized technology that knows us better than our closest friends. Are you ready for that?

Armed with so many intimate details about us, our personal devices can anticipate what we’ll need next and serve us better than a butler or an executive assistant. The resulting convergent superforce is so powerful that it is ushering in a era the authors call the Age of Context.

In this new era, our devices know when to wake us up early because it snowed last night; they contact the people we are supposed to meet with to warn them we’re running late. They even find content worth watching on television. They also promise to cure cancer and make it harder for terrorists to do their damage. In the coming age you may only receive ads you want to see.

Scoble and I share what they learned from interviewing more than a hundred pioneers of the new technology and examining hundreds of contextual products. What does it all mean? How will it change society in the future?

We are unabashed tech enthusiasts, but as we write, an elephant sits in the living room of our book and it is called privacy. We are entering a time when our technology serves us best because it watches us; collecting data on what we do, who we speak with, what we look at. There is no doubt about it: Big Data is watching you. The time to lament the loss of privacy is over. Buy this book and know you have the right to demand options that enable you to reclaim some portion of that privacy.